We are committed to providing our customers with quality insurance coverage. Whether you prefer to get coverage through a phone call, mail or online, we are here for you when you need us.

About Colonial Penn

For over 60 years, Colonial Penn has specialized in offering life insurance directly to consumers. Through the mail, TV, our call center and the web, we focus on providing life insurance protection for folks like you and your loved ones. Colonial Penn was a pioneer in designing insurance products to meet the needs of the mature market, and in 1968 became one of the first insurers to offer a Guaranteed Acceptance Life Insurance plan exclusively for people age 50 and over.

Today, Colonial Penn offers life insurance products that are designed to help ease financial burdens at a difficult time. Our most popular plan is our Guaranteed Acceptance Whole Life Insurance available exclusively for age 50 and over. We also offer “easy-issue” permanent, whole life insurance.

Colonial Penn Life Insurance Company Values


We strive to live our five core values in each and every interaction with our customers. Our policyholders can rely on us for reliable, personal service, security, and peace of mind.


Diversity, Equity & Inclusion (DE&I)

We embrace diversity, actively pursue equity, and foster an inclusive environment.



We're honest and ethical, operating within the letter and spirit of the law.


Customer focus

We care deeply about our customers' financial well-being. We work together to meet their needs and deliver on our promises.



We strive for excellence in our products, services and business processes. We are passionate about winning in the marketplace.



We work—and win—as a team, exemplifying commitment, participation and collaboration.

CNO Financial Group, Inc. (NYSE: CNO) secures the future of middle-income America. CNO provides life and health insurance, annuities, financial services, and workforce benefits solutions through our family of brands, including Bankers Life, Colonial Penn and Washington National. Our customers work hard to save for the future, and we help protect their health, income and retirement needs with 3.2 million policies and $36 billion in total assets. Our 3,400 associates, 4,500 exclusive agents and 4,700 independent partner agents guide individuals, families and businesses through a lifetime of financial decisions.

Our Family of Brands

A Place to Grow

If you're looking for a culture that encourages development, helps you reach your potential, and rewards you for your contribution, then CNO Financial Group is right for you.

At CNO Financial, we're looking for ambitious people who want to do more.


The American Heart Association (AHA) is dedicated to reducing the risk of death from cardiovascular disease and stroke in all Americans. The American Heart Association is dedicated to ensuring equitable health in all communities. Through collaboration with numerous organizations, and powered by millions of volunteers, AHA funds innovative research, advocates for the public’s health and shares lifesaving resources.

Colonial Penn has partnered with the AHA since 2020 to support its Healthy for Good™ campaign, a healthy living movement to inspire people to create lasting change in their health and their lives, one small step at a time. The approach is simple: Eat smart. Add color. Move more. Be well.

Learn more about the American Heart Association
To learn more or get involved with the AHA, call 1-800-AHA-USA1, visit heart.org or follow AHA on and