LifeChoice® Whole Life Insurance

Help protect and provide for your loved ones after you're gone. Up to $25,000 in whole life insurance coverage.

Pricing & Terms

This simplified issue coverage doesn’t require a medical exam. Answers to questions on your application help us determine your eligibility. Once insured, your rate will never go up and your premium is locked in for life.

What is Permanent Whole Life Insurance?

Permanent Whole Life Insurance provides coverage for the life of the insured. These life insurance policies are also known as “traditional.” Permanent Whole Life Insurance is paid out to a beneficiary or beneficiaries upon the insured’s death provided that the premium payments were maintained.

Common uses for Permanent Whole Life Insurance

  • Cash for loved ones when they may need it most
  • Outstanding debt left behind by the insured

LifeChoice® Whole Life Insurance through the Colonial Penn® Program

Our LifeChoice® Whole Life Plan offers permanent, lifelong protection. Males ages 50–73 and females ages 50–75 are eligible to apply for coverage. No medical exam required, builds cash value. Exclusive to New York residents.

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No medical exam

Answers to the questions on the application will help us determine your eligibility. This is permanent, whole life insurance with no medical exam required.

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Locked-in premium & benefit amount

Your premium is based on gender and age when coverage takes effect. Your rate will not change for the life of the policy. Benefit amounts are available up to $25,000.

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Flexible payment options

Enjoy the flexibility to pay premiums monthly, quarterly, semi-annually or annually.

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Cash value

This plan begins to build cash value after the first year of coverage. You can borrow against it at a guaranteed rate.

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Why Choose Coverage Through the Colonial Penn® Program?

No Medical Exam

Answers to questions on the application help us determine your eligibility

We Believe in Making Insurance Simple

Finish the process in a few simple steps.

30-Day Try-It-On Period

Cancel your plan for a full refund.

Do I need a physical?

You will never need a physical. Your answers to a few health questions will help determine your eligibility.

Will my rates go up every year?

No. Once you're insured, your rate will never go up.

As I get older, will my benefits be reduced?

No. After your coverage begins, your benefit will not decrease as you grow older or if your health changes.

Can you cancel my coverage?

As long as you pay your premium, only you can cancel your coverage.

Is there a waiting period before the full benefit takes effect?

Your policy becomes effective on the day your application is approved, and you're covered in full from day one.

Does this plan pay benefits even if I have other insurance?

Yes. This plan will pay benefits directly to your beneficiary in addition to any other insurance you might have.

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